We’ll be at Webflow Conf in NYC this week!

This Thursday, September 18, Charlee will be speaking on a panel and both of us will be interviewed live on FlowTV. If you’d like to tune in remotely, you can register for free here.

We couldn't not address it: the Cracker Barrel chaos. It’s a sharp reminder that when you design for your board instead of your customers, you risk losing the very people who keep your brand alive.

This month we’re sharing:

• Conference prep (for introverts)
• Language accessibility
• Our latest obsession: Junk journaling

– Charlee + Leah

Design

How We’re Prepping for a Conference (as Introverts)

Conferences can be exciting but also a little overwhelming—especially if you’re trying to juggle doing your regular work at the same time.

​
​Here’s what helps us make the most of a conference

• Build your schedule ahead of time. Knowing what you’re going to helps you feel grounded and prepared. Build in breaks for yourself!
• Share outfits with a buddy. Yes, it’s fun, but it also takes the stress out of “what do I wear?” Also highly recommend checking out the previous year's recordings to see what other panel members and speakers were wearing.
• Post on LinkedIn. A quick “I’ll be there” often sparks new connections or meetups during the week.
• Plan a non-social evening. Skipping a happy hour in favor of quiet downtime = key for recharging.
• Set specific goals. “I want to learn more about AEO” or “I’m here to support my teammate’s panel” gives you focus.
• Share learnings after. Even a quick recap for your team makes the whole thing feel more valuable.

And honestly? Conferences are draining. Simply acknowledging that helps us not wonder “why does this feel so hard?”—we know it’s part of the deal. The trick is making them worthwhile for you.

Do you have any conference recommendations? Reply to this email, we'd love to hear from you!

Language Accessibility on the Web

We’ve been thinking a lot about how to make websites more accessible—and more effective—for audiences across multiple languages.

​
​A few things we’re excited about right now

• Native localization in Webflow. We’ve had great success using Webflow’s built-in tools (instead of third-party plugins). They keep expanding features, which makes it easier to manage translations and keep everything consistent.
• AI + human flexibility. AI can handle first-draft translations, but the option to customize is key. If you have a translator or bilingual team member, you can refine tone and accuracy while still saving time.
• Region-specific experiences. Beyond just translation, we can tailor content and design for different regions. Think: highlighting unique product features or services depending on where your users are located.

Making language accessibility helps you get the most out of your website and marketing efforts.

Links

Get your links

📓 A trend we love: Junk Journaling​

🟨 We're not attending the Notion conference, but loving all the joy and interactions of their conf website​

🚞 Has anyone taken an Amtrak Vacation? Both of us are super tempted after Leah had the best time on the new Amtrak Borealis line up to Minneapolis

​

Currently

⛴️ Leah • Took the Chicago Water Taxi (on my bucket list for a long time!)​
🪴 Charlee • Went to a bonsai show this weekend at the local conservatory

​​​