How Kendall Cherry Evolved a Personal Brand Into a Creative Ecosystem

Kendall Cherry Hey Reader, One of the biggest misconceptions about personal brands is that they're somehow easier to design than company brands. But in reality? They're often much more complex. Because the thing they don’t tell you is that when you are the brand, every touchpoint—from your website to your newsletter to your offerings—has to feel like it came from the same person, while still giving each part of the business room to develop its own identity. That was exactly the challenge we...