How Omni Rebooted Their 40-Year-Old Brand

Omni Institute How Omni Rebooted Their 40-Year-Old Brand Hey Reader, Before we started working together, the Omni Institute’s brand was long overdue for a refresh. Like…40 years overdue. Despite being in business while seeing ten U.S. presidents in the White House, their brand and website didn’t leave much to the imagination (or their ideal customer journey). Omni had never done a formal brand exercise and no one on their marketing team actually knew where their original fonts, logos, or...