Omni Institute

How Omni Rebooted Their 40-Year-Old Brand

Hey Reader,

When we began our partnership with the Omni Institute, we recognized an exciting opportunity to evolve their brand to better reflect their four decades of impactful work. As a well-established organization that has served clients through ten presidential administrations, Omni was ready to align their visual identity with their reputation for excellence.

The Omni team approached us with a clear vision: they wanted their first comprehensive brand exercise to capture their evolution and growth. Like many successful organizations that have grown organically over the years, their existing brand elements had developed individually over time without a unified strategy or guidelines to ensure consistent application across all touchpoints.

This presented us with a fantastic opportunity to create a cohesive brand system that would serve as a true strategic asset—one that actively supports their business goals and resonates with their target audience throughout the customer journey.

When it came time to design, we wanted to find a way to incorporate Omni’s core values of connectedness with a dash of color, instead of the dark, somber feeling it had before we got to work.

If you were to have clicked over to the Omni website when we launched it earlier in July, you would’ve noticed how…

• Their website is clean, clear, and vibrant without adding a lot of extra bold colors to the page that distracted you from the most important information
• Their custom patterns encourage movement and scrolling, instead of making you feel overwhelmed or like you need to close out of your browser
• We zoomed into specific focus areas—like behavioral health, community health, children & families, economic security, and justice—without adding extra complexity
• We made an easy-to-follow storyboard for their About page that showcases their research without getting too science-y about it
• We created a well-organized blog archive for their published projects and research articles, so they could further showcase their intellectual property

As a part of our work together, we also equipped Omni with several brand activations—like a presentation deck, paper stationery, business cards, and social media graphics—so their design team could actually adopt the new brand we designed for them.

This rebrand wasn’t just about helping Omni evolve into a more joyful, vibrant brand on the internet. It was about spreading the word about all of their hard work as a non-profit research institute that didn’t rely on an outdated brand.

Want to learn more about how we can collaborate on your next big design project? Click here to learn more about our services or fill out this form and tell us about your next project.

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Until next time,
Charlee & Leah

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