2 DAYS AGO • 1 MIN READ

Design Dispatch #24

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Hi 2025đź‘‹

We had a wonderful winter break! Charlee's bathroom is almost totally demoed and Leah thrived survived 6 days straight days of family holiday events. PHEW!

We are hitting the ground running in 2025 with some of our largest and most meaningful projects to date. We can't wait to share what we've been working on!

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Here's to a great 2025.​
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Charlee & Leah

We are thinking of everyone in LA. A list of GoFundMe links here and here for people who've lost their homes in the devastating wildfires across LA county.

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From our #random slack channel

• "Collabureaucracy" are you in one?

• The first woman architect to design a wing for the Met Museum (especially love the stone lattice facade inspired by the ancient Peruvian cities and Bauhaus textile designer Anni Albers)

• A color clock that changes based on the time and a corresponding color hex code. Could easily watch this forever!

• How to winter like people who live in extreme winters (and maybe even enjoy it?)


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🔦 CLIENT SPOTLIGHT

​Leela Grace is a small, woman-owned business that handcrafts jewelry in Boulder & LA to open hearts, enliven souls, and promote positive energy.

Once a strong brand foundation was set we were ready to begin a website overhaul.

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Launching a beautiful website that drives sales

We saw a lot of opportunity to make the Leela Grace website feel whimsical and joyful while increase website traffic and help make the customer journey more intuitive.

A modern & intuitive shopping experience

Making it easier for customers to shop
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By adding clear product overview pages like “Gemstone Rings” we were able to direct customers more quickly to what they were looking for and increase SEO opportunities.

Mobile-friendly
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Leela Grace shoppers are browsing on their phones. We made sure that the Leela Grace website was easy to use and shined on mobile. 


Answering common customer questions (without fielding lots of emails!)​
We added key details to product pages like sizing questions, care and maintenance and highlighting pieces are handcrafted with a meditative spirit. We also included a very thorough FAQ section.

The humble about page is often overlooked!

It frequently has the 2nd highest traffic on websites (after the home page). The Leela Grace About page tells the story of Leela Grace and highlights Jennifer's unique jewelry making process. The page background color is the signature Leela Grace gradient. As you scroll it feels like you’re experiencing a sunrise.

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WEBFLOW WORLD🌎

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COMING SOON

Big changes to Webflow plans

Webflow has announced there will be larger changes to their workspace plans and the website Editor this year.We’re working directly with the Webflow team to understand how these changes will affect our clients. We will keep all clients updated on any necessary updates. Learn more here.

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CURRENTLY

🎬 Leah wants to watch more movies! Highly recommend Rye Lane & the Martha documentary

❄️ Charlee is frolicking in the fresh snow in Indianapolis


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