Webflow Conf Takeaways

Fresh from the Webflow Conference in San Francisco, we're buzzing with new ideas and thoughts about the changing digital landscape. Here are some game-changers: AI is reshaping how people find websites, with traffic down 30% – but visitors are arriving more informed and ready for deeper content. (Fun fact: 15% of daily Google searches are completely unique!)

Companies are spending $6B yearly on website traffic, with less than 5% converting. This has us laser-focused on helping clients to better understand their core audience, and getting specific on how to create and maintain brands that truly resonate.

Plus, we're excited to announce we're now Webflow Certified Partners! We dig into Webflow FAQs below like What is a Webflow Certified Partner? and Why do we recommend Webflow?.

Ready to put these fresh insights to work for your digital presence? Reply to this email, we would love to chat. ​
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​Charlee & Leah

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From our #random slack channel

• Notion introduces Notion Mail - continuing their path towards an all-in-one tool

• How Irish butter branding took over the world​

• A deep dive on Comic Sans, a typeface that has kept us all talking for years

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🔦 CLIENT SPOTLIGHT

With an idea and a saturated market, how do you show your solution’s value and stand out? This was the question when we began our project with Calseta.

Calseta is a tech platform built by and for cyber-security professionals to detect, triage and respond to cyber threats more efficiently and effectively.

We started by crafting a brand identity that resonates with Calseta’s core values. The brand needed to feel modern and advanced to reflect the nature of their cybersecurity solutions. We focused on creating a visual language that conveys trust and reliability while maintaining a delightful and sleek aesthetic.

To announce Calseta’s product and generate beta user sign-ups, we designed and developed a website to effectively communicate the product and the benefits. We use thoughtful animations not only draw users in but to make complex cybersecurity concepts more accessible.

Working closely with Calseta’s team, we transformed their ideas into a digital design and user interface for their product. We began with detailed wireframes and user flows to outline the user experience. From there, we developed a clickable prototype, allowing for iterative feedback and refinement. To maintain consistency and scalability, we established a comprehensive design system that aligned with Calseta’s brand identity, ensuring the product could evolve and grow as needed.

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WEBFLOW WORLD FAQs🌎

What is a Webflow Certified Partner?

In order to receive this endorsement, developers must pass a rigorous testing process and detailed review of developed websites. Check out our Webflow Partner page.

Why does this actually matter?

There's no denying that Webflow is the hot new development tool. Lately we've been noticing that as Webflow is becoming more popular, we've seen the backend of some pretty gnarly "spaghetti" code Webflow sites. Usually these sites were built not using developer best practices and are a real pain for clients to actually use. We've helped clients rebuild these sites so they're easier to maintain and not accidentally break. We find it's faster and more cost effective to develop it properly the first time. We use best practices and set up a CMS that will ensure you can't break your website.

Why do we recommend Webflow?

We're always fielding questions about what makes it so great. We love Webflow for it's flexibility and feel strongly it is the best platform for most organizations. Don't just take our word for this, Forrester recently found that switching to Webflow has a 332% ROI over three years. More on why we recommend Webflow here.

CURRENTLY

🌮 Leah is enjoying the beauty (and tacos!) of Oaxaca, Mexico

🤸 Charlee saw Simone Biles and 10 other Olympic gymnasts perform at the Gold Over America Tour last week, and is honestly still processing how incredible they all are as athletes!