Design Dispatch #19
Olympic state of mind🏅Emerald is staying busy this month, making good progress on some projects launching this fall! We've also been trading notes on who we're cheering for, especially in some of the newer sports like breaking (great Daily episode about the history of breaking) and skateboarding. Nothing feels better than watching incredible athletes perform at the highest level (here, here and here) from our couch. Aaaaand she stuck the landing!! Charlee & Leah From our #random slack channel • Have you heard of the great exhaustion (an actual trend forecasted by WGN)? Client shoutout: Propello's podcast Education Uncharted's episode about teacher burnout was great for educators and noneducators alike! • How to create PDFs on your iPhone • Whispers of the power of small design studios: "small teams are often experts in their field, and if you pick up the phone you’ll be able to speak to that expert directly." We love seeing other small design studios succeed 💪 🔦 CLIENT SPOTLIGHT Point of View Story makes therapeutic films for those impacted by harm and violence in the sex industry. Point of View Story was chosen to be part of the Emerald Foundation for 2024. Every year our team selects an organization that is doing meaningful work and gives them some design love. POVS was finding it challenging to tell their story and struggled to communicate their purpose on their website. We supported the POVS team with a brand strategy, visual brand identity (logo refresh, color palette, image styling), website design, copy & development and marketing materials (email templates, social media templates and one pagers). We approached the brand strategy holistically. Collaborating with brand strategy and copy expert Kat Neis we started by crafting a mission, vision and values, identifying brand differentiators, voice guidelines and specific language for each of their audiences. The logo highlights the organization's name "Point of View", visually representing a shift or change in perspective. It is also a nod to film spotlights and rays of light and new beginnings. Visually it was important for the POVS brand to feel warm & uplifting. Color is a great way to communicate, it's often people's first impression of a brand. “Their ability to truly understand our work was impressive - the nuances of our work and sub-culture so the language and vocabulary resonate with this community.”
—Mark Steenbarger, Point of View Story Founder & Filmmaker
Explore the full POVS brand.Thanks to the entire POVS team for doing this important work and being wonderful collaborators.
CURRENTLY JAMMING 🎵 🐻 Leah is listening to Teddy Swims after this really sweet interview on Armchair Expert 🪰 Charlee has been on a Chinchilla deep dive |
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Sharpened pencils ✏️ September has always felt fresh, full of potential and sharpened pencils. This month feels especially full of potential as we meet with passionate people who are working on really interesting projects. Lots to look forward to on the horizon! The end of our year is getting booked, and we're starting to look at 2025. Need some design work done before the end of the year? Grab time to chat here. Charlee & Leah From our #random slack channel • Branding for Friend, an AI...
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A well deserved summer break We’ve been heads down all year launching some really exciting brands and websites! We're busier than ever. We're doing some of our best work yet. Which is why taking a break right now might seem counterintuitive. One of our values at Emerald is ensuring our business decisions allow for a work life balance (our other values: make impactful design accessible and exceed client expectations). We believe that taking time to rest and recharge will allow us to better...