Design Dispatch #02


Our glow up

We're excited to share the process behind our shiny new Emerald brand!

Let's dive in!
Charlee & Leah


TEAM TIDBIT

🎨Leah started 100 days of collaging, using old family photographs and found materials.

🌱️Charlee is pretending its spring and working on her annual garden planning.


🔦 BRANDING SPOTLIGHT

How does a design studio brand themselves? We used the same process we lead our clients through. We started with discussion and getting really clear on who we are and what we do. Emerald is an innovative, impactful design studio that works collaboratively with big thinkers, dreamers and doers.

Read on for a deep dive into our process, including specifics on what this actually looks like and fun design details we snuck in.


Do you need a new brand or website?

We'd love to hear about your project and how we can help


📍CURRENTLY

Leah is on an Andy Samberg kick. Popstar: Never Stop Never Stopping is underrated.

Charlee is reliving her recent trip to the Dominican Republic by listening to Bad Bunny on repeat


Hi! We're Emerald ✌️

Check out our recent dispatches below and be sure to subscribe!

Read more from Hi! We're Emerald ✌️

Well rested☀️🍒 Emerald is back from our summer break and already hit the ground running with two project kickoffs! We're excited to be back but do miss Lady (the pup below) and Traverse City. Emerald summer break recap⛱️ Leah joined Charlee up in Traverse City for some quality in-person time. We visited the Cherry Festival, did loads of beading, took a tour of the historic asylum (actually not scary, pretty cool), went to Sleeping Bear Dunes, tie dyed, made oven s'mores and even did some...

A well deserved summer break We’ve been heads down all year launching some really exciting brands and websites! We're busier than ever. We're doing some of our best work yet. Which is why taking a break right now might seem counterintuitive. One of our values at Emerald is ensuring our business decisions allow for a work life balance (our other values: make impactful design accessible and exceed client expectations). We believe that taking time to rest and recharge will allow us to better...

Shoutout to moms We're big fans. When we were seniors at University of Illinois Urbana-Champaign, team Emerald (before Emerald existed!) went all out for the annual Mom's weekend flower show. Charlee and Leah did a Matisse themed exhibit, complete with painting a 7 foot wall, building a structure to hang laser cut flowers and even making matching t-shirts for us and our moms! We've always enjoyed doing the absolute most. Enjoy some photos below. Charlee & Leah Charlee, Leah & the 7 foot mural...